HTML Link: Building Link Share

HTML Link: Building Link Share

Posted 06.24.2012 in Articles by Caitlin

There are two important reasons to devote a significant part of your online marketing budget to HTML link building. The first, which is obvious, is to direct web users from other sites to your site as a natural part of their web browsing. The second is less obvious but increasingly well understood by everyone with even a passing interest in Internet marketing: Google and other search engines use the measure of links pointing to your site as an indicator of quality and use it as one of the primary influences in the ranking of their search results pages (SERPs). 

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